AI Search · AEO · GEO
Get found — and recommended — in AI search.
Your buyers are asking ChatGPT, Google’s AI Overviews, Perplexity, Gemini, Copilot and Claude for answers instead of scrolling through search results. Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) help make sure your brand is part of the answer.
01 See how AI engines describe your brand today
02 Content built to be quoted and cited
03 Measured in visibility, traffic and revenue
Why it matters
Search is shifting from links to answers.
Traditional search gave buyers a list of links to compare. AI search gives them a single synthesized answer — often with a short list of recommended brands and only a few cited sources. Many questions are now answered without a click at all.
That changes the game. Ranking on page one is no longer enough if AI tools summarize your category without mentioning you, describe your company inaccurately, or recommend your competitors instead. AI search optimization makes your expertise easy for these engines to find, trust and cite.
Questions every leadership team should ask
- When buyers ask AI tools about our category, are we mentioned?
- Does AI describe our company, products and pricing accurately?
- Which competitors are being recommended instead of us — and why?
- Is our content structured so AI can extract clear answers from it?
- Do we know how much traffic and revenue AI platforms already send us?
- Can AI crawlers actually access the pages we want them to read?
SEO, AEO and GEO
Three disciplines, one goal: be the answer buyers trust.
AI search doesn’t replace SEO — it builds on it. We bring all three together so you’re visible wherever your buyers look for answers.
SEO
Search Engine Optimization
Earning rankings in traditional search results through technical health, relevant content and authority. Still the foundation that AI engines draw on.
AEO
Answer Engine Optimization
Structuring content so search engines and assistants can lift a direct answer from it — in featured snippets, “People also ask,” voice assistants and AI Overviews.
GEO
Generative Engine Optimization
Increasing how often generative AI tools such as ChatGPT, Perplexity, Gemini, Copilot and Claude mention, cite and recommend your brand in their answers.
| SEO | AEO | GEO | |
|---|---|---|---|
| Goal | Rank in search results | Be the direct answer | Be cited and recommended by AI |
| Where it shows up | Organic listings | Snippets, AI Overviews, voice | ChatGPT, Perplexity, Gemini, Copilot, Claude |
| What wins | Relevance, technical health, links | Clear, structured, question-led content | Authority, accuracy and mentions across trusted sources |
| How it’s measured | Rankings and organic traffic | Answer placements and visibility | Brand mentions, citations and AI referral traffic |
What we do
A complete AI search program.
01
AI visibility audit
We test the questions your buyers ask across major AI platforms to see where you appear, how you’re described and who’s recommended instead.
02
Question & prompt research
We map the real questions buyers ask at each stage of the journey — the conversational queries that drive AI answers.
03
Answer-ready content
We restructure and create content with clear answers, definitions, comparisons, FAQs and expert detail that AI can quote with confidence.
04
Technical foundations
Structured data, site architecture, page speed and crawler access, so search engines and AI systems can read and understand your site.
05
Brand & entity authority
Consistent, accurate information about your company across the web, plus credible third-party mentions, reviews and PR that AI engines trust.
06
Monitoring & measurement
Ongoing tracking of brand mentions, citations, accuracy and AI referral traffic, tied back to leads and revenue.
Our process
From invisible to recommended, step by step.
1
Benchmark
Measure your current visibility and accuracy across AI platforms and traditional search.
2
Prioritize
Identify the questions and topics with the biggest revenue opportunity.
3
Optimize
Fix technical gaps and create or restructure content to answer those questions.
4
Amplify
Build authority with consistent listings, third-party mentions and expert content.
5
Measure & adapt
Track changes in visibility and traffic, and adapt as AI platforms evolve.
What you receive
A clear picture of your AI visibility — and a plan to improve it.
Start with a one-time AI visibility review, or make AI search an ongoing part of your marketing program, month to month.
- AI visibility benchmark across major AI platforms
- Competitor comparison: who AI recommends and why
- Brand accuracy review of how AI describes your company
- Priority question and topic map
- Technical and structured data recommendations
- Content plan, plus new and optimized answer-ready pages
- Authority-building plan for listings, mentions and PR
- Ongoing reporting on mentions, citations and AI referral traffic
Who it’s for
For companies whose buyers research before they buy.
B2B & technology companies
Complex, considered purchases where buyers use AI to research categories, compare vendors and build shortlists.
eCommerce brands
Shoppers increasingly ask AI for product recommendations and comparisons before they ever visit a store or marketplace.
Professional & service firms
Expertise-driven businesses that win when AI recognizes them as a trusted authority in their field.
Companies seeing organic traffic decline
If AI answers are reducing your clicks from search, it’s time to compete for visibility inside the answers themselves.
FAQ
AI search questions.
What’s the difference between AEO and GEO?
AEO (Answer Engine Optimization) focuses on making your content the direct answer in search features like featured snippets, AI Overviews and voice assistants. GEO (Generative Engine Optimization) focuses on how often generative AI tools such as ChatGPT, Perplexity, Gemini, Copilot and Claude mention, cite and recommend your brand. In practice they overlap, and we work on both together.
Is SEO still important?
Yes. Many AI systems draw on web search results and well-structured, authoritative content. Strong SEO remains the foundation; AEO and GEO build on top of it.
Can you guarantee our brand will appear in AI answers?
No one can honestly guarantee placement — AI platforms decide what to show, and their answers change over time. What we can do is measure your visibility, improve the signals these systems rely on, and report transparently on the results.
Which AI platforms do you cover?
We focus on the platforms your buyers use most, typically including Google’s AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot and Claude.
How do you measure results?
We track how often and how accurately your brand appears for priority questions, which sources AI cites, and how much traffic and how many leads arrive from AI platforms in your analytics.
Do we need all-new content?
Not necessarily. Much of the work is restructuring and strengthening the content you already have, then filling the gaps where buyers’ questions aren’t yet answered.
Related services
Find out what AI says about you.
Book a free 30-minute call. We’ll run a few of your buyers’ questions through leading AI platforms together and show you where your brand stands.
info@strategiza.com
+1 480 215 5282
Backed by our 100% money-back guarantee.