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Fractional CMO
A senior marketing leader, sized to your business.
Get executive-level marketing strategy, leadership and accountability without the cost and commitment of a full-time hire. As your fractional CMO, Strategiza connects your brand, your offers and your sales engine into one growth strategy — and reports on it in revenue.
01 Month-to-month, no long-term contracts
02 A fraction of the cost of a full-time CMO
03 Backed by a 100% money-back guarantee
Why fractional
Great marketing needs a leader, not just more activity.
A great CMO doesn’t just “run marketing.” They decide where the company competes, what it says, which channels deserve investment and how marketing and sales work together to hit the number.
Many growing companies need that level of thinking long before they can justify a full-time executive salary. A fractional CMO closes the gap: you get senior strategy and leadership for the time your business actually needs, with the flexibility to scale up or down as you grow.
Signs it’s time for a fractional CMO
- Marketing is busy, but no one owns the strategy or the results.
- The founder or CEO is still making most marketing decisions.
- You have junior marketers or agencies who need senior direction.
- You can’t confidently say which spend drives revenue.
- Sales and marketing aren’t aligned on targets, leads or messaging.
- You need CMO-level thinking now but aren’t ready for a full-time executive.
What your fractional CMO does
Strategy, leadership and accountability for growth.
01
Advise the CEO & leadership
A strategic partner at the leadership table, translating business goals into a marketing plan and budget.
02
Design go-to-market strategy
Target markets, ideal customers, offers and pricing, and the demand generation plan to reach them.
03
Align brand & messaging
Positioning and messaging that speak directly to your ideal customers, used consistently across every channel.
04
Lead your team & agencies
Coach and uplift in-house marketers, and direct agencies and freelancers so their work adds up to one plan.
05
Connect your tech stack
Integrate marketing technology with your CRM and ERP so data flows cleanly and results can be measured.
06
Drive revenue, not vanity metrics
Own the numbers that matter — pipeline, customer acquisition, retention and revenue — and report on them transparently.
How an engagement works
From diagnosis to a growth engine that runs.
1
Diagnose
We start with a Marketing Forensics review of your data, funnel, team and stack to see what’s really happening.
2
Plan
We set goals, KPIs and budget priorities, and build a 90-day plan ranked by impact vs. effort.
3
Lead & execute
We lead your team and partners through execution, removing roadblocks and making the key decisions with you.
4
Measure & scale
Regular reporting on revenue outcomes. We double down on what works and cut what doesn’t.
Compare your options
Executive leadership without the executive overhead.
A fractional CMO sits between hiring a full-time executive and handing marketing to an agency — senior strategy that’s accountable to your business, not to a single channel.
| Fractional CMO | Full-time CMO | Agency only | |
|---|---|---|---|
| Strategic leadership | Yes — owns the whole plan | Yes | Usually limited to its own channels |
| Commitment | Month-to-month | Long-term employment | Often a retainer or contract term |
| Cost | A fraction of a full-time executive | Executive salary, benefits and equity | Fees plus media and production |
| Getting started | Diagnostic and a 90-day plan | Months of recruiting and onboarding | Onboarding to their process |
| Accountable to | Your revenue goals | Your revenue goals | Channel metrics they control |
| Flexibility | Scale up or down as needed | Fixed headcount | Bound by scope of work |
Who it’s for
Built for companies ready to grow with intent.
B2B companies
Turn marketing into a predictable source of pipeline, with sales and marketing working from the same targets, messaging and data.
eCommerce brands
Coordinate Amazon, marketplaces, your own storefront, advertising and email into one profitable growth plan.
Founder-led companies
Take marketing off the founder’s plate and put a proven leader and process in place.
Companies between CMOs
Keep momentum, protect the plan and support the team while you decide on long-term leadership.
Engagement models
Your team executes, or we do it all.
À-la-carte services, month-to-month, and cheaper than hiring in-house.
Done with you
We develop the strategy and plan, communicate clear requirements to your team, and coach them through execution so the right decisions get made.
Done for you
We lead the strategy and handle execution: copy, creative, ads, account management and reporting. More investment, full control of the outcome.
FAQ
Fractional CMO questions.
What is a fractional CMO?
A senior marketing executive who works with your company part-time, providing the strategy, leadership and accountability of a chief marketing officer without the cost of a full-time hire.
How much time will you spend on our business?
It depends on your goals and the scope of work. We agree on the level of involvement after the discovery call, and it can change month to month as your needs change.
How is pricing structured?
Month-to-month, with no long-term contracts. Services are à-la-carte, so you only pay for the leadership and support your business needs.
Will you work with our existing team and agencies?
Yes. A big part of the role is coaching your in-house marketers and directing your agencies and freelancers so everyone works from one plan.
How is this different from hiring a marketing agency?
Agencies execute within their channels. A fractional CMO owns the overall strategy, sets priorities across every channel and partner, and is accountable to your revenue goals.
What if it isn’t working?
We report on sales, not vanity metrics, so you always know where things stand — and our work is backed by a 100% money-back guarantee.
Related services
Let’s talk about your growth.
Book a free 30-minute strategy call. Share your goals and where marketing stands today, and we’ll tell you honestly whether a fractional CMO is the right fit.
info@strategiza.com
+1 480 215 5282
Backed by our 100% money-back guarantee.