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Marketing Forensics
Find out what’s really driving — and draining — your growth.
Marketing Forensics is a deep-dive diagnostic of your marketing, funnel and tech stack. We trace the customer journey from first touch to closed sale, show you what’s working, what’s wasting money and what’s missing, and hand you a prioritized 90-day action plan.
01 A full-funnel audit, not a single-channel review
02 Findings backed by your own data
03 A 90-day plan ranked by impact vs. effort
Why start here
Before you spend another dollar, know where it goes.
Knowing whether your marketing is working is every business leader’s challenge. Dashboards show clicks, impressions and leads, but rarely connect them to the number that matters: sales.
Marketing Forensics takes an investigator’s approach. We follow the evidence through your data, campaigns, website, offers and systems to find the leaks, friction points and missed opportunities holding back growth — then tell you exactly what to fix first.
Signs you need a forensic review
- Marketing spend has grown, but revenue hasn’t kept pace.
- Your ad platforms, analytics and CRM all report different results.
- Your website gets traffic, but too few visitors become customers.
- Sales and marketing disagree on lead quality.
- You’ve added tools and agencies, and no one can see the whole picture.
- You’re about to set a budget, hire a CMO or change agencies, and want a baseline first.
What we examine
Eight areas, one connected view of your growth engine.
Most audits look at a single channel. We look at how every part of your marketing works together — because that’s where the biggest leaks usually hide.
01
Strategy & positioning
Your ideal customer, value proposition and messaging, and how they stand up against competitors.
02
Funnel & customer journey
Every stage from first visit to purchase or closed deal — and exactly where prospects stall or drop off.
03
Channels & spend
Paid search, paid social, SEO, email and marketplaces: what each costs and what each really contributes.
04
Website & conversion
Landing pages, offers, calls to action, forms, checkout and page speed — the moments that win or lose the sale.
05
Analytics & attribution
Tracking accuracy, conversion events and attribution, so the numbers you make decisions on can be trusted.
06
Tech stack & integrations
CRM, ERP, marketing automation and eCommerce platforms — and how data flows between them, or doesn’t.
07
Sales & marketing alignment
Lead definitions, handoffs, follow-up and pipeline reporting between the two teams that drive revenue.
08
Competitive landscape
How your competitors position, price and acquire customers, and where that leaves openings for you.
How it works
A structured investigation in five steps.
1
Kickoff & access
We align on your goals and KPIs, and gather read-only access to your analytics, ad accounts and CRM.
2
Evidence gathering
We review your data, campaigns, website and stack, and talk with the people who run marketing and sales.
3
Analysis & diagnosis
We trace the journey end to end, separate signal from noise and pinpoint where money and momentum leak.
4
Findings readout
A working session with your leadership team walking through every finding and the evidence behind it.
5
90-day action plan
Clear priorities ranked by impact vs. effort, with owners and the KPIs that will show progress.
What you receive
Clear answers you can act on immediately.
No 100-page report that sits in a drawer. Every finding is tied to evidence, every recommendation is tied to revenue, and everything is ranked so your team knows what to do on Monday morning.
- Executive summary of the most important findings
- Full-funnel diagnostic with supporting data and examples
- Channel and spend efficiency analysis
- Tracking and attribution gap analysis
- Website and conversion review with specific fixes
- Tech stack map with integration recommendations
- Competitive positioning snapshot
- Prioritized 90-day action plan, ranked by impact vs. effort
- Live readout session with your leadership team
Who it’s for
Built for companies that need the truth before the next big decision.
B2B companies
Marketing budgets have grown but pipeline hasn’t. Leads are coming in, yet sales isn’t closing them, and no one can say which programs actually produce revenue.
eCommerce brands
Traffic is steady but sales are flat, ad costs keep climbing, and marketplace, storefront and email results don’t add up to a clear picture of profitability.
Leadership teams facing a decision
About to set next year’s budget, hire a CMO or replace an agency? A forensic review gives you an objective baseline to decide from.
Companies in transition
After a leadership change, acquisition or new product launch, see exactly what you’ve inherited and where to focus first.
After the review
The plan is yours. How you run it is up to you.
Done with you
Your team executes the 90-day plan while we coach, review progress and help make the right decisions along the way.
Done for you
We execute the plan end to end, or step in as your fractional CMO to lead marketing on an ongoing, month-to-month basis.
FAQ
Marketing Forensics questions.
How long does a forensic review take?
It depends on the size of your marketing program and how quickly we can get access to your data. We’ll agree on a timeline during your discovery call, before any work begins.
What access will you need?
Typically read-only access to your web analytics, advertising accounts, CRM, eCommerce or marketplace platforms and email tools, plus short conversations with the people who run marketing and sales.
How is this different from an agency audit?
Agency audits usually focus on the channel that agency sells. We look across your entire funnel and business — strategy, channels, website, data and sales handoff — and measure everything against revenue.
Do we have to hire you after the review?
No. The findings and 90-day plan are yours to keep and run however you choose: with your own team, with your current agencies, or with us.
We’re an eCommerce brand. Does this apply to us?
Yes. For online sellers we also review marketplace and storefront performance, product listings, advertising efficiency, checkout and repeat-purchase programs on platforms such as Amazon, eBay, Shopify and WooCommerce.
What if the review doesn’t deliver value?
Our work is backed by a 100% money-back guarantee.
Related services
Schedule your forensic review.
Start with a free 30-minute call. Tell us what’s happening in your marketing today, and we’ll explain how a forensic review would work for your business.
info@strategiza.com
+1 480 215 5282
Backed by our 100% money-back guarantee.