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About Strategiza
A strategy firm built by operators, not just advisors.
Strategiza helps growing companies turn marketing into a measurable growth engine. We diagnose problems like engineers, make decisions like operators and tie every recommendation to revenue.
01 An engineering approach to complex growth problems
02 20+ years of operating experience in telecom, IT services and eCommerce
03 Senior strategy, measured in pipeline and revenue
Who we are
Senior strategy, grounded in real operating experience.
Strategiza is a marketing strategy and growth consultancy based in Irvine, California. We help growing companies find what’s holding growth back, decide where to compete and build marketing that’s accountable to revenue.
Most consultancies advise from the outside. Strategiza was built on experience from the inside: engineering the systems, running the P&L and leading marketing teams in technology, services and eCommerce businesses. That shapes how we work. We diagnose before we prescribe, and we recommend what we would do if it were our own business.
What makes Strategiza different
- An engineering approach to complex, cross-functional problems
- Leadership that has run companies, not just advised them
- Marketing measured in pipeline, revenue and margin, not activity
- Hands-on depth in marketing technology, analytics and AI
- Senior strategy connected to practical execution
- Month-to-month engagements with no long-term contracts
How we think
A technical foundation for solving complex problems.
Marketing problems are rarely just marketing problems. They sit at the intersection of data, technology, operations, sales and customers. That’s where an engineering mindset and real operating experience make the difference.
01
We think like engineers
Break the system into parts, measure each one, find the real constraint and fix it. Every Strategiza engagement starts with a diagnosis based on evidence, not a template or a hunch.
02
We decide like operators
We’ve owned P&Ls, hired and led teams, launched products and managed inventory, cash flow and customer service. Our recommendations fit the budget, people and time you actually have.
03
We market like CMOs
Brand, demand generation, partner programs, marketing technology and attribution, built and run in-house rather than observed from the outside. Success is measured in pipeline and revenue.
Industries we’ve operated in, not just advised
We’ve worked inside the kinds of businesses we help.
Our advice comes from having carried the quota, signed the payroll and lived with the results. These are industries where Strategiza’s leadership has held operating roles.
01
Telecom & cloud communications
VoIP, contact centers, cloud communications and internet services, from engineering the systems to running the company.
02
IT services & B2B technology
Managed services, hosting and IT solutions, including channel and partner programs, M&A integration and enterprise demand generation.
03
eCommerce & marketplaces
Direct-to-consumer stores and marketplace selling on Amazon, Walmart and eBay, with the inventory, operations and advertising that come with them.
How we work
Principles behind every engagement.
- Diagnose before prescribing. We start with your data, funnel, team and tools, then recommend.
- Measure what matters. Pipeline, revenue and margin come before clicks and impressions.
- Build systems, not one-off campaigns. Processes, technology and reporting that keep working after we step back.
- Advise as if it were our business. Plain answers, including when the right move is to spend less.
Expertise
What Strategiza brings to the table.
- Go-to-market strategy and fractional marketing leadership
- Channel and partner programs
- Demand generation with clean attribution
- Rebrands and marketing through mergers and acquisitions
- Brand messaging and conversion optimization
- Marketing technology, automation and AI (HubSpot, GA4, Tag Manager, Domo)
- eCommerce and marketplace operations
Our founder
Founded by an engineer turned operator and CMO.
Strategiza was founded by Jonathan Berger, who began his career as an electrical engineer and went on to build and run companies as CTO, CEO, COO and CMO in South Africa and the United States. That path, from engineering the systems to running the business to leading marketing, is the foundation of the Strategiza approach.
Career
From the server room to the boardroom.
Two decades of building, running and marketing technology and commerce businesses, in South Africa and the United States.
- 2005
Co-founder & CTO · VoIP and telephony start-up
Built VoIP and open-source telephony systems for businesses in Johannesburg.
- 2007
Senior Systems Engineer · Global IT services company
Engineered enterprise contact-center and telecommunications solutions on Avaya, Genesys and Cisco.
- 2008
President & CEO · Telecoms company
Grew the company from one product to eight, launched cloud communications and internet services, and developed proprietary call-routing and number-portability platforms.
- 2010
Founder · Web hosting company
Built a web hosting, eCommerce and Google Ads business serving small and mid-sized companies.
- 2015
CEO · Hosting and infrastructure company
Led a hosting and infrastructure services company.
- 2016
COO · Digital agency and eCommerce operator
Ran digital marketing, web and software development, and around 200 eCommerce properties across Amazon, Walmart and eBay, supported by SAP Business One.
- 2018
Founder · Strategiza
Began advising growing companies on marketing strategy, eCommerce and growth.
- 2019
CEO · eCommerce start-up
Led an eCommerce start-up from launch.
- 2020
VP Digital Strategy → CMO → SVP Marketing · IT solutions and managed services provider
Rebranded and integrated seven acquisitions into one brand, built a HubSpot, GA4, Tag Manager and Domo marketing technology stack with clean attribution, and led a software development team.
Where to start
Let’s talk about your growth.
Book a free 30-minute strategy call. Share your goals and where marketing stands today, and we’ll give you an honest view of what to fix first.
info@strategiza.com
+1 480 215 5282 · Irvine, California