Home / Insights
Insights
Practical marketing thinking for leaders who want results.
Articles on strategy, analytics, conversion, digital marketing, brand messaging and eCommerce — written to help you make better marketing decisions.
01 Strategy you can act on this quarter
02 Focused on revenue, not vanity metrics
03 From the team behind Marketing Forensics
Using Paid Media to Support Your Content Strategy
“Boost your content strategy with paid media. Learn how to effectively use ads, sponsored content, and more to increase visibility.”
How to Improve Your ROAS with Better Ad Targeting
Learn effective strategies to enhance your Return on Ad Spend (ROAS) through improved ad targeting.
Budgeting for PPC: What to Spend and Where
“Learn how to effectively budget for PPC campaigns, understand where to allocate funds and determine what to spend for optimal results.”
How to Design Ads for Better Click-Through Rates
“Learn effective ad design strategies to boost click-through rates and enhance your digital marketing success.”
The Role of Retargeting in Funnel Optimization
Explore the crucial role of retargeting in funnel optimization, enhancing conversion rates and boosting marketing ROI.
How to Use UTM Parameters to Track Campaign ROI
Learn how to use UTM parameters to effectively track your campaign ROI and optimize your digital marketing strategies.
Optimizing Paid Media for Conversions
How to optimize paid search and paid social for real business results: the right conversion goals, clean tracking, matching landing pages and smarter budgets.
Paid Social Ad Metrics That Matter
“Explore key paid social ad metrics like CTR, CPC, conversion rate, and ROI to optimize your advertising strategy and boost business growth.”
What Makes a Great Google Ad Landing Page?
“A great Google Ad Landing Page is user-friendly, relevant, persuasive, and optimized for conversions and SEO.”
How to Create High-Converting Facebook Ad Funnels
Learn to create high-converting Facebook ad funnels to boost your business reach, engagement, and sales effectively.
The Best Email Marketing KPIs to Track
Discover the top Email Marketing KPIs to track for optimizing campaigns, improving engagement, and boosting conversion rates.
Using Email A/B Testing for Better Results
Improve your email marketing strategy with Email A/B Testing. Learn how to optimize content, subject lines, and CTAs for better engagement and results.
Want help applying this?
Turn insight into a plan for your business.
Book a free 30-minute strategy call and we’ll talk through what would move the needle for you.