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Insights
Practical marketing thinking for leaders who want results.
Articles on strategy, analytics, conversion, digital marketing, brand messaging and eCommerce — written to help you make better marketing decisions.
01 Strategy you can act on this quarter
02 Focused on revenue, not vanity metrics
03 From the team behind Marketing Forensics
Using Google Ads to Drive Sales on Amazon
Boost your Amazon sales effectively with Google Ads. Learn strategies for targeted advertising to reach potential customers.
Social Media Tactics to Boost Your Amazon Sales
“Explore effective social media strategies to enhance your Amazon sales. Learn to leverage platforms for maximum business growth.”
Ranking Hacks: How to Use Rebate Campaigns (Safely)
Discover effective ranking hacks and learn how to safely use rebate campaigns to boost your business’s online visibility.
How to Build an Email List as an Amazon Seller
Learn effective strategies to build an email list as an Amazon Seller, boosting customer engagement and increasing sales.
The Power of Influencer Marketing for Amazon Brands
“Boost your Amazon brand’s visibility and sales with the power of influencer marketing. Learn how to leverage influencers effectively.”
External Traffic to Amazon: What Works in 2025?
Explore strategies for driving external traffic to Amazon in 2025, including SEO, social media, and PPC tactics.
Amazon Attribution: Tracking Off-Amazon Ad Results
“Amazon Attribution allows advertisers to measure the impact of off-Amazon ads on their product sales and conversions.”
How to Reduce ACoS and Increase ROI on Amazon Ads
Learn effective strategies to lower your ACoS and boost ROI on Amazon Ads. Improve your ad performance today.
Creating Your First Amazon Sponsored Products Campaign
Learn how to create your first Amazon Sponsored Products Campaign to boost product visibility and increase sales.
Amazon PPC for Beginners: A Complete Guide
“Explore the basics of Amazon PPC with our complete guide, designed to help beginners navigate and succeed in Amazon’s advertising landscape.”
How to Use Trend Data to Spot Winning Products Early
“Learn how to use trend data to identify potential winning products early and gain a competitive edge in the market.”
Alibaba vs. U.S. Suppliers: What’s Better for Amazon Sellers?
Compare Alibaba and U.S. suppliers for Amazon sellers, exploring cost, quality, shipping times, and reliability.
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