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Insights
Practical marketing thinking for leaders who want results.
Articles on strategy, analytics, conversion, digital marketing, brand messaging and eCommerce — written to help you make better marketing decisions.
01 Strategy you can act on this quarter
02 Focused on revenue, not vanity metrics
03 From the team behind Marketing Forensics
How to Increase Email Open Rates and CTRs
Boost your email marketing success. Learn effective strategies to increase email open rates and click-through rates (CTRs).
The Role of Email in a High-Converting Funnel
Explore the crucial role of email in driving conversions in a sales funnel, enhancing customer engagement and boosting ROI.
How to Re-Engage Cold Leads with Email Campaigns
Learn how to re-engage cold leads using effective email campaigns. Revive interest, boost conversions, and increase sales.
Segmentation Techniques That Boost Email ROI
Explore effective segmentation techniques to enhance your email marketing strategy and boost ROI.
Behavioral Email Triggers That Drive Sales
Explore how behavioral email triggers can boost sales. Learn to craft personalized, timely emails that engage customers and drive conversions.
How to Use CRM Data to Personalize Your Marketing
Learn how to leverage CRM data to personalize your marketing strategies for improved customer engagement and increased sales.
How to Build an Email Nurture Sequence That Sells
Learn to build an effective email nurture sequence to boost sales. Discover strategies for engaging content, timing, and follow-ups.
Email Marketing Tactics That Increase Conversions
“Boost your conversion rates with effective email marketing tactics. Learn strategies for engaging content, personalization, and timing.”
How to Map Content to the Buyer Journey
Learn how to effectively map content to each stage of the buyer journey for improved customer engagement and conversions.
How to Perform a Content Audit for CRO
“Learn how to perform a content audit for Conversion Rate Optimization (CRO) to boost your website’s performance and user engagement.”
Content Optimization Strategies for Lead Generation
“Boost your lead generation with effective content optimization strategies. Learn how to engage, attract, and convert your audience.”
How Long-Form Content Affects Conversions
Explore how long-form content can boost conversions by enhancing SEO, increasing audience engagement, and building brand credibility.
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