Home / Insights
Insights
Practical marketing thinking for leaders who want results.
Articles on strategy, analytics, conversion, digital marketing, brand messaging and eCommerce — written to help you make better marketing decisions.
01 Strategy you can act on this quarter
02 Focused on revenue, not vanity metrics
03 From the team behind Marketing Forensics
Competitive Intelligence Tools for Pricing Research
“Explore top Competitive Intelligence Tools for effective pricing research. Gain market insights, optimize pricing strategies, and boost profits.”
Using Data to Set Smarter Prices
Explore how to leverage data for smarter pricing strategies, optimizing profits and enhancing customer satisfaction.
The Role of Perceived Value in Pricing
Explore the crucial role of perceived value in pricing strategies and its impact on consumer buying decisions.
Bundling and Discount Strategies That Drive Sales
Explore effective bundling and discount strategies to boost sales. Learn how to attract customers and increase revenue efficiently.
How to Find the Sweet Spot for Product Pricing
Discover strategies to find the perfect product pricing sweet spot, balancing profitability with customer satisfaction and market competitiveness.
A/B Testing Your Product Prices for Maximum Profit
“Optimize your profits with A/B testing for product prices. Discover effective strategies for pricing and maximize your revenue.”
Dynamic Pricing Models for Ecommerce
Explore dynamic pricing models for ecommerce, a strategy that optimizes prices for increased sales and profitability.
How to Analyze Competitor Pricing Strategies
Learn how to analyze competitor pricing strategies to gain a competitive edge and optimize your pricing model.
Psychological Pricing Tactics That Work
Explore effective psychological pricing strategies to boost sales and enhance customer engagement. Learn tactics that work.
How to Use Competitive Pricing to Gain Market Share
Learn how to leverage competitive pricing strategies to increase market share and boost business growth.
The Power of Real-Time Analytics in Digital Marketing
Explore the impact of real-time analytics in digital marketing, enhancing strategies, customer engagement, and business growth.
Segmentation Strategies That Improve Marketing Results
Explore effective segmentation strategies to enhance marketing results. Boost engagement, conversion rates, and customer loyalty.
Want help applying this?
Turn insight into a plan for your business.
Book a free 30-minute strategy call and we’ll talk through what would move the needle for you.