Home / Insights
Insights
Practical marketing thinking for leaders who want results.
Articles on strategy, analytics, conversion, digital marketing, brand messaging and eCommerce — written to help you make better marketing decisions.
01 Strategy you can act on this quarter
02 Focused on revenue, not vanity metrics
03 From the team behind Marketing Forensics
Data Visualization Techniques for Marketers
Explore various data visualization techniques that empower marketers to analyze, interpret, and effectively present data.
Using Analytics to Improve Email Campaign Performance
“Boost your email campaign performance with analytics. Learn how data-driven insights can enhance engagement and increase conversions.”
How Attribution Models Affect Your Marketing ROI
Explore how different attribution models can significantly impact your marketing ROI.
The Role of Predictive Analytics in Marketing
Explore how predictive analytics revolutionizes marketing strategies through data-driven forecasts and customer insights.
How to Build a Data-Driven Marketing Strategy
Learn how to build a data-driven marketing strategy to optimize campaigns, improve ROI, and engage customers effectively.
Top Marketing Metrics Every Business Should Track
Discover key marketing metrics every business should monitor to measure success, improve strategy, and boost ROI.
Understanding Customer Behavior Through Analytics
Explore how analytics can unlock insights into customer behavior, enhancing marketing strategies and boosting business growth.
How to Use Data to Drive Marketing Decisions
Learn how to leverage data to make informed marketing decisions, optimize strategies, and boost business growth.
How to Align Your Brand Story with Customer Values
Learn how to align your brand story with customer values for enhanced engagement and loyalty.
Brand Storytelling Tips for Social Media
“Discover effective brand storytelling tips for social media to engage audiences, boost brand awareness, and enhance online presence.”
The Power of Authenticity in Marketing
Explore the impact of authenticity in marketing, enhancing brand credibility, customer trust, and fostering long-term relationships.
How Storytelling Drives Ecommerce Success
Explore how storytelling enhances ecommerce success by boosting customer engagement, trust, and brand loyalty.
Want help applying this?
Turn insight into a plan for your business.
Book a free 30-minute strategy call and we’ll talk through what would move the needle for you.