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Fractional Marketing
A full marketing team, only when you need it.
Fractional Marketing gives you on-demand access to a senior-led marketing team, without hiring a full department or locking into a big agency retainer. Use the skills you need, when you need them, and scale up or down as your priorities change.
01 Senior-led, flexible marketing team
02 Skills on demand, from strategy to execution
03 Scale up or down month to month
04 One plan, one point of contact
Why it matters
Most companies need more marketing skills than they can hire.
Modern marketing takes strategy, content, design, paid media, SEO, email, analytics and marketing technology. Few growing companies can justify full-time hires for every one of those skills, and traditional agencies often lock you into fixed retainers for work you may not need every month.
Fractional Marketing closes the gap. You get a senior marketing lead who owns the plan, plus flexible access to the specialists needed to execute it, in the amount your business actually needs.
Signs Fractional Marketing is a fit
- You need marketing help across several skills, but not full-time hires for each.
- Your one-person marketing team is stretched too thin.
- Work is spread across freelancers, and no one is coordinating it.
- Your marketing needs change from month to month.
- You want agency-level capability without a long-term retainer.
- You need consistent execution, not just occasional projects.
How we work
How Fractional Marketing works.
A simple model: one plan, one senior lead and a flexible team that delivers.
01
Plan
We start with your goals, audience, current marketing and budget, and agree on a clear plan and priorities.
02
Assemble
We match the right specialists to the plan, from content and design to paid media, SEO, email and analytics.
03
Execute
Your senior marketing lead manages the work, keeps everything on brand and on schedule, and reports on results.
04
Adjust
Each month we review performance and priorities, and scale the team’s capacity up or down to match.
What we deliver
Skills you can call on as needed.
01
Strategy & planning
Positioning, messaging, campaign planning and the roadmap that ties marketing activity to business goals.
02
Content & copywriting
Website copy, blogs, case studies, sales materials, social content and email campaigns.
03
Design & creative
Brand assets, campaign creative, presentations and digital graphics through our creative team.
04
Paid media
Search, social and display advertising planned, managed and optimized against qualified leads and sales.
05
SEO & AI search
Search visibility in Google and AI assistants through technical SEO, content and authority building.
06
Marketing ops & analytics
CRM and marketing automation, tracking, dashboards and reporting that show what’s working.
Why Strategiza
Agency capability with in-house accountability.
Strategiza’s leadership has run marketing teams inside growing companies, with budgets, targets and boards to answer to. Fractional Marketing brings that same accountability to every engagement: one senior lead who owns the outcome, backed by a flexible team.
- Flexible capacity. Use more or less of the team as your needs change.
- Senior leadership. A senior marketer plans and manages the work, not a junior account manager.
- One point of contact. No juggling multiple freelancers and agencies.
- Measured in results. Reporting tied to pipeline, sales and revenue.
- Month-to-month. No long-term retainers or lock-in.
Engagement models
A flexible monthly model.
Fractional Marketing runs month-to-month, with capacity agreed each month based on your plan and priorities. See how pricing works.
Done with you
We lead strategy and planning, fill specific skill gaps and work alongside your in-house marketers.
Done for you
We act as your complete marketing department, from strategy and creative through execution and reporting.
FAQ
Fractional Marketing questions.
How is Fractional Marketing different from a fractional CMO?
A fractional CMO provides senior marketing leadership and strategy. Fractional Marketing adds the team that executes: content, design, paid media, SEO, email and analytics, used flexibly as needed. Many clients combine both.
How is it different from a traditional agency?
Traditional agencies often require fixed retainers and focus on their own channels. Fractional Marketing is built around your plan, led by a senior marketer and flexible from month to month.
Can we scale the team up or down?
Yes. We review priorities and capacity each month, so you can increase support for a launch or campaign and scale back when you need less.
Do you work with our existing marketing staff?
Yes. Many clients use Fractional Marketing to support an in-house marketer, filling skill gaps and adding capacity.
Is there a long-term contract?
No. Fractional Marketing runs month-to-month. See how pricing works.
Related services
Let’s build your marketing team.
Book a free 30-minute strategy call. Tell us about your goals and current team, and we’ll recommend the right mix of support.
info@strategiza.com
+1 480 215 5282 · Irvine, California