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Performance Marketing
Every digital channel, working toward results.
Performance marketing uses the full mix of digital channels, from search and social to video, display, retargeting and marketplaces, to raise awareness and drive pipeline and sales. Strategiza plans, runs and optimizes your campaigns against the numbers that matter: cost per acquisition, return on ad spend and revenue.
01 Full-funnel, multichannel campaigns
02 Awareness, pipeline and sales objectives
03 Measured by CPA, ROAS and revenue
04 Continuous testing and optimization
Why it matters
Spend should follow results.
Digital channels make it possible to measure almost everything, yet many advertisers still spread budget evenly, optimize for clicks and judge success by platform-reported numbers. The result is wasted spend and unclear returns.
Performance marketing puts every dollar to work against a clear objective. We match channels to each stage of the funnel, set up accurate tracking, test creative and audiences continuously, and move budget to the campaigns that produce awareness, pipeline and sales.
Signs you need performance marketing
- You’re advertising on several platforms without a clear plan.
- Costs are rising, but sales and pipeline aren’t.
- You can’t see which channels and campaigns actually pay back.
- Creative and audiences haven’t been tested in months.
- Brand awareness campaigns aren’t connected to sales results.
- You want to scale spend, but only if it stays profitable.
How we work
Plan, launch, measure, scale.
A disciplined process that turns ad spend into results you can measure.
01
Plan
We define objectives, audiences, channel mix, budgets and KPIs for awareness, consideration and conversion.
02
Set up
We implement tracking, conversion events, audiences, landing pages and reporting so results are measured accurately.
03
Launch
We build and launch campaigns and creative across the channels that fit your goals.
04
Optimize & scale
We test continuously, reallocate budget to winners and scale what’s profitable.
What we deliver
All the channels, managed as one program.
01
Paid search
Google and Microsoft Ads search and shopping campaigns built around high-intent keywords and profitable conversions.
02
Paid social
Meta, LinkedIn, TikTok and X campaigns for awareness, lead generation and sales.
03
Video & display
YouTube, connected TV and programmatic display to build awareness and reach new audiences.
04
Retargeting
Audience strategies that bring back interested visitors and move them toward purchase.
05
Marketplace & retail media
Advertising on Amazon, Walmart and other retail media networks for eCommerce brands.
06
Measurement & testing
Conversion tracking, attribution, creative and audience testing, and reporting tied to revenue.
Why Strategiza
Performance marketing managed like a business.
Strategiza’s leadership has managed marketing budgets as an operator and as a CMO, and has run advertising for eCommerce and B2B businesses. We treat your ad budget like our own: every dollar should earn its place.
- Results focused. CPA, ROAS, pipeline and revenue, not vanity metrics.
- Channel neutral. Budget goes where it performs best, not where it’s easiest to spend.
- Full funnel. Awareness and conversion campaigns working together.
- Transparent. Clear reporting, and media spend kept separate from our fees.
- Month-to-month. Ongoing management with no long-term lock-in.
Engagement models
Setup, then ongoing management.
Account audits and setup are fixed-fee projects. Ongoing campaign management runs month-to-month. Media spend is separate from our fees. See how pricing works.
Done with you
We create the strategy, structure and testing plans, and coach your team as they manage campaigns.
Done for you
We manage your campaigns end to end: strategy, setup, creative testing, optimization and reporting.
FAQ
Performance marketing questions.
Which channels should we use?
It depends on your audience, goals, budget and sales cycle. We recommend a channel mix based on where your buyers are and what each channel can deliver, then refine it based on results.
Can performance marketing build awareness too?
Yes. Upper-funnel channels such as video, display and social build awareness, and we measure their impact on site visits, search demand, pipeline and sales.
Is ad spend included in your fees?
No. Media spend is paid directly to the platforms and kept separate, so you always see exactly what’s spent on advertising.
Can you take over our existing campaigns?
Yes. We start with an audit of your current accounts, tracking and results, then prioritize improvements.
How is this different from Demand Generation?
Performance marketing focuses on digital channels optimized for measurable results across B2B and eCommerce. Demand Generation adds nurture, account-based marketing and sales alignment to build B2B pipeline.
Related services
Let’s talk about performance.
Book a free 30-minute strategy call. Tell us about your goals and current campaigns, and we’ll recommend the right next step.
info@strategiza.com
+1 480 215 5282 · Irvine, California