The biggest complaint about AI-written content is that it sounds generic. A brand-voice skill fixes much of that by giving your AI assistant clear, reusable guidance on how your company writes.
Key takeaways
- A skill is reusable instructions plus examples for a repeatable task.
- Capture voice, vocabulary, messaging and do’s and don’ts.
- Include good and bad examples from your own content.
- Test, refine and keep a human editor in the loop.
What is a skill?
In Claude, a skill is a packaged set of instructions, and optionally examples and files, that the assistant uses for a specific kind of task. Instead of every person writing their own prompt about tone and terminology, the whole team uses the same skill and gets consistent results.
What to include
- Who we are: a short summary of your company, customers and positioning.
- Voice and tone: three to five traits, each with a short explanation, for example “confident, not arrogant.”
- Vocabulary: preferred terms, product names and words to avoid.
- Messaging: your core value proposition, key messages and proof points you are allowed to use.
- Rules: formatting, spelling, capitalization and claims that must never be made.
- Examples: several short pieces that sound right, and a few that don’t, with notes.
How to build it
- Gather your best existing content and any brand guidelines.
- Draft the skill instructions and examples.
- Test it on real tasks: an email, a social post, a web page, a sales one-pager.
- Have your best writer review outputs and refine the instructions.
- Share it with the team and collect feedback.
Keep humans in charge
A brand-voice skill produces better first drafts, not finished work. Editors should still check facts, claims and nuance, especially for customer-facing and regulated content.
Go further
Once the voice skill works, create skills for specific formats, such as campaign briefs, case studies or product descriptions, that build on the same voice.