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StoryBrand Framework
Make your customer the hero of your story.
Most companies talk about themselves. Customers want to hear about their own problems and the future they’re working toward. Strategiza develops messaging based on the StoryBrand framework created by Donald Miller, placing your customer at the center of the story and celebrating the vision of what they hope to achieve, then applies it to your website and most important collateral.
01 Messaging built on the 7-part StoryBrand framework
02 Your customer as the hero, your brand as the guide
03 Website copy and wireframes that convert
04 Collateral, sales decks and emails that stay on message
Why it matters
If you confuse, you lose.
Many websites and sales materials lead with company history, features and jargon. Visitors have to work too hard to understand what you offer, how it helps them and what to do next, so they leave.
The StoryBrand framework, created by Donald Miller and described in his book Building a StoryBrand, uses the timeless structure of story to clarify your message. Your customer is the hero with a problem; your company is the guide with a plan. We use this structure to write messaging that is simple, relevant and repeatable across every channel.
Signs your message needs a story
- Your website talks more about you than your customers.
- Visitors can’t tell in a few seconds what you offer and why it matters.
- Different people in your company describe the business differently.
- Sales decks and brochures are packed with features and jargon.
- Your calls to action are weak, hidden or missing.
- You’ve launched new services and your messaging hasn’t caught up.
How we work
From story to website and collateral.
We clarify the message first, then put it to work everywhere it matters.
01
Discover
We learn about your customers, their problems and aspirations, your offers and how you help them succeed.
02
Clarify
We work through the seven parts of the framework to build a clear, customer-centered brand story.
03
Apply
We turn the story into website wireframes and copy, and rewrite key collateral, decks and emails.
04
Reinforce
We help your team use the message consistently in marketing, sales and everyday conversations.
What we deliver
The seven parts of the StoryBrand framework.
01
A character
Your customer is the hero. We define what they want, so your message starts with them, not you.
02
Has a problem
We name the external, internal and philosophical problems your customer faces, so they feel understood.
03
And meets a guide
Your brand is the guide, showing empathy for their situation and the authority to help.
04
Who gives them a plan
A simple plan that shows customers exactly how to work with you and reduces the risk of buying.
05
And calls them to action
Clear direct and transitional calls to action, so customers know what to do next.
06
That helps them avoid failure
What’s at stake if they do nothing, stated honestly to create urgency without fear-mongering.
07
And ends in a success
The vision of what life looks like after working with you, celebrating what your customer hopes to achieve.
08
Website messaging
A story-driven homepage and key page wireframes and copy that guide visitors to act.
09
Collateral & sales materials
Sales decks, one-pagers, brochures, emails and elevator pitches built on the same story.
Why Strategiza
Story-driven messaging from experienced marketers.
Strategiza’s leadership has built brand messaging as an in-house CMO, led rebrands and integrated acquired companies into a single story. We combine the StoryBrand framework with strategic positioning and practical copywriting so your message is both clear and distinctive.
- Customer centered. Your customer’s goals at the heart of every message.
- Clear over clever. Simple language buyers understand quickly.
- Applied, not theoretical. Website and collateral rewritten, not just a framework document.
- Consistent. One story across marketing, sales and leadership.
- Flexible. Messaging projects plus optional ongoing copy support.
Engagement models
A messaging project, then implementation.
StoryBrand-based messaging and website copy are delivered as fixed-fee projects. Additional collateral and ongoing copywriting can be added as needed. See how pricing works.
Done with you
We lead the messaging workshops and deliver the story, and your team applies it to your website and materials with our review.
Done for you
We develop the story and write your website copy and key collateral for you.
FAQ
StoryBrand framework questions.
What is the StoryBrand framework?
StoryBrand is a messaging framework created by Donald Miller and described in his book Building a StoryBrand. It uses seven elements of story to help companies clarify their message by positioning the customer as the hero and the company as the guide.
Are you a certified StoryBrand guide?
No. Strategiza is an independent consultancy that applies the principles of the StoryBrand framework in our messaging work. We are not affiliated with or endorsed by StoryBrand or Donald Miller.
What are the seven parts of the framework?
A character (your customer) has a problem, meets a guide (your brand), who gives them a plan and calls them to action, which helps them avoid failure and ends in a success.
Which materials can you rewrite?
Website pages, sales decks, one-pagers, brochures, case studies, email sequences, elevator pitches and more. See also Copywriting Services.
How does this relate to brand strategy?
The framework clarifies how you communicate. Brand Strategy and Brand Messaging define positioning and identity. The two work best together.
Related services
Let’s clarify your message.
Book a free 30-minute strategy call. Tell us about your customers and current messaging, and we’ll recommend the right next step.
info@strategiza.com
+1 480 215 5282 · Irvine, California
StoryBrand is a trademark of its owner. The StoryBrand framework was created by Donald Miller. Strategiza is not affiliated with or endorsed by StoryBrand.